Payout guides / checklist

Check the whole payout promise before you launch

Use this checklist to identify decisions that are complete and questions that still need an owner. It is a preparation tool, not a program approval or a substitute for the applicable terms.

Offer and purchase

The result of this stage is a promotion the customer can understand before buying.

  • State one primary campaign objective and the customer group.
  • Identify the Shopify products or purchase conditions that may qualify.
  • Specify the campaign period and material exclusions.
  • Explain any recipient action and the relevant decision point.
  • Confirm the treatment of edits, cancellations, and returns in the offer.

Decision and recipient handoff

The result is a clear next action for each outcome, not simply an approval label.

  • Assign responsibility for qualification and unresolved cases.
  • Distinguish pending, eligible, and not-eligible outcomes.
  • Identify the delivery owner after a favorable decision.
  • Make the notification recognizable and its next action explicit.
  • Provide access to the card conditions and relevant support instructions.

Support and information handling

The result is a support path that does not expose sensitive data or make the recipient restart the journey.

  • Separate purchase, promotion, delivery, access, and card-use questions.
  • Confirm how a missing message or failed access step is handled.
  • Keep sensitive credentials out of ordinary email.
  • Ensure each team receives only the information needed for its task.

Completion and campaign review

The result is a record of what the program delivered and what the merchant learned.

  • Define each reporting stage and the observation period.
  • Identify unresolved cases and assign an owner.
  • Separate delivery completion from customer usage and later purchases.
  • Interpret the business result alongside other promotions and trading conditions.
  • Confirm the next review point and the decision it will support.

Plan for clear delivery

Plan a clear path from purchase to promotional payout.

Discuss the offer, customer expectations and the next program decision.